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Rage, Ignorance, Excuses, and the Status Quo: Parking Needs a Reckoning
Think parking should be free? Think again. Cities that get strategic with parking unlock growth—those that don’t just spin in circles
AthenaPSG
Apr 810 min read
Unsung Heroes: Kristen Locke of ParkMobile
In parking and mobility, true progress often happens behind the scenes. Kristen Locke is one of those making real impact.
AthenaPSG
Mar 174 min read
Unsung Heroes: Stacie Endler of Los Angeles Metro
Stacie is much more than just a manager—she's the backbone of support for her team and the countless commuters who rely on Metro every day
AthenaPSG
Oct 31, 20244 min read
Are You Being Misled by a Technology or Service Provider?
Four Common Tactics Companies Use to Keep You in the Dark
AthenaPSG
Oct 9, 20245 min read
Ai And All The Ways It’s Not Going To Destroy The Parking Industry (Or Society).
AI, once a figment of science fiction, now stands at the forefront of revolutionizing industries like parking.
AthenaPSG
Apr 18, 20245 min read
Let's Talk About the Sales Cycle
A leadership journey into the sales cycle of the U.S. parking, transportation, mobility, and sustainability industries.
AthenaPSG
Feb 20, 20248 min read
A Snapshot in Time: Why Traditional Parking Studies Fall Short
Technology is the answer for the future of parking studies but a culture change must come first.
AthenaPSG
Dec 7, 20237 min read
The Heart of Smart Cities: Prioritizing ADA Freedom and Accessibility
Technology can allow for an inclusive and intelligent urban experience
AthenaPSG
Nov 15, 20233 min read
Pioneering Urban Development: The Power of P3 in Revolutionizing Parking Solutions
Public-Private Partnerships (P3) are Revolutionizing Parking Solutions
AthenaPSG
Nov 13, 20237 min read
Embracing a New Era of Consulting Services
Introducing "Guardrail Consulting" by Athena Partners Strategy Group
AthenaPSG
Nov 1, 20234 min read
Parking Industry at a Crossroads Navigating a Necessary Paradigm
the parking, transportation, and mobility industries find themselves at a crucial juncture to innovation and growth.
AthenaPSG
Sep 15, 20233 min read
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